Today, our structure has grown into a group with more than 200 employees across Europe. Thanks to significant investments and acquisitions, Promotion Group is now fully involved in production.
The Group
Thanks to its numerous investments and constant research, Promotion Group now has 4 companies across Europe.
Promotion Group across Europe
Since the start of its operations, Promotion Group has gone beyond national borders to provide a local service. With its logistics and production sites based in Switzerland and throughout Europe, Promotion Group boasts a vast and reliable supply network, enabling it to offer a wide variety of industrial solutions with great responsiveness.
Promotion S.p.A.
Group Headquarters. Based in Vicenza, Italy, and active for over 45 years in the field of quality watch components. The origins of our adventure.
Beauregard S.A.S.
Located in Couteuges in Auvergne, France. The site, in addition to producing components for the watch industry, specializes in the assembly, termination and laser welding of bracelets.
Beauregard Manufacture S.A.
Based in La Chaux-de-Fonds, Switzerland, it is the production site for “Swiss Made” and the Swiss preferred in the field of watch exteriors, as well as the local interface with customers. The structure supports the other realities and centralizes the commercial, administrative, IT, product development and communication services.
B&C S.A.
In collaboration with Calçada S.A., our reality as polishing and finishing of parts. Place of production of various watch components, assembly, and laser welding.
Our Philosophy
An important aspect of Promotion Group’s philosophy is always having a technical solution. Every customer with a request always receives a response. Thanks to its ability to collaborate, both internally and externally, with various production sites, Promotion Group is able to offer a wide range of possibilities. The customer is always at ease, as discretion and confidentiality are fundamental elements of the business.
Mission
Generally speaking, one might think of the strap independently from the case, as a simple standard accessory that is “adapted” to a watch head. However, it now constitutes a major element in terms of harmony and functionality within the structure of a watch. Every component that makes up a complete watch is studied in minute detail to best meet the client’s wishes.
To achieve optimal results, it is essential to give the greatest attention to the development and coordination phase of the process, from initial design through to final delivery.
Research & Development
Thanks to its experience and multi-sector expertise, Promotion Group is able to identify, from the initial manufacturing phase, any potential challenges that may arise during subsequent stages. The development of a new product is a very delicate phase in which genuine understanding with the client is essential. The primary objective is to achieve a finished product that is technically feasible, based on a clear idea of the industrial flow, while always respecting the original identified aesthetic concept.
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